MSc in Public Relations & Strategic Communications
DCU’s MSc in Public Relations degree, undertaken through a blend of online and campus based education, is designed to help you think strategically and make effective use of the latest tools in modern communications.
The course has been developed in consultation with the PR industry in Ireland and with advice of academics in Europe and the US. It is aimed at students with an undergraduate degree in a related discipline such as communications, marketing, media studies, business or journalism.
The programme provides students with public relations theory and practice alongside an understanding of recent developments and challenges for the profession, including; the impact of the Internet and the growth of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on Public Relations theory and practice.